Campaign details
Brand: WOW Skin ScienceBrand owner: WOW Skin ScienceEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: Skin care, sun protectionMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
No one was sure that there would be a day when they would see, at least in this lifetime, nature recovering after a fallow due to excessive pollution including the dumping of industrial and domestic waste, irresponsible chopping of trees, and every possible abuse...