World Animal Protection: Before they book
Damien Le Castrec
Campaign details
Client: World Animal ProtectionAgency: Bartle Bogle HegartyBrand: World Animal Protection
Why shout to the masses when you can talk to the few that matter?
No other industry is obsessed with fame as much as ours. Who else makes up news headlines to sell their services? This obsession has not only defined how we sell our work, but also who we are and, ultimately, what we make.
Nigel Bogle even once described BBH as 'The Fame Factory'.
But when it comes to digital media, you...