Will Google become a victim of its own success?
Lee Curtis
What do the brands Google, Xerox and Jacuzzi have in common?
Well, for one, they are all successful brands etched on the consciousness of consumers across the globe. Xerox and Jacuzzi created the product categories in which they operate, with the invention of copiers and whirlpool baths respectively. Although Google did not create the first website search engine, it is clearly recognised as the market leader, with approximately 60% of all searches on the internet being conducted via the Google search engine presently. However, do these successful brands have...