Campaign details
Brand: WildAidBrand Owner: WildAidLead Agency: Grey LondonCountry: GlobalIndustries: Charities & voluntary organisationsMedia Channels: Content marketing ,Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: 0k
Executive Summary
Using a social movement in humans, to help the elephant
The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking as one of the world's most lucrative trades.
By 2015, the slaughter of elephants for their ivory had taken them near the tipping...