WildAid: Be their Bodhisattva

Environmental organisations WildAid and Change Vietnam, used mobile to raise awareness of an outdoor installation aimed at discouraging the use of wildlife products in Vietnam.

Campaign details

Brand: WildAidLead agency: Dinosaur VietnamRegion: APAC

Strategy

Objective

WildAid and Change Vietnam are environmental organizations that focus on reducing the demand for wildlife products to discourage illicit poaching and trafficking. Brief: Unfounded rumors and misguided beliefs, including baseless medical treatments and superstitions, have driven elephants, rhinos and pangolins to the brink of extinction, especially in Vietnam. While wildlife preservation is not a new topic, demands for wildlife products such as horns, ivories, and scales have never been higher. Still, this on-going urgent problem was not receiving enough attention whether it is media coverage...

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