Why you should design a personal mobility solution, not a car

This article examines the burgeoning demand for personalised automotive driving experiences which requires manfacturers to embrace Big Data to identify individual customers and their driving preferences.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

A car no longer stands for what it used to. Rising to prominence as a label of personality and ownership, the automobile now finds itself to be an access point among many others – a means to an end. That end is a connected, obstacle-free journey from point A to point B. And as consumers alter their perceptions around ownership and the desire for personalised experiences, the traditional auto value chain is being disrupted by a combination of networked technologies, unbundling, and disintermediation.

Original...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands