Why consumers are like cats: Lenovo’s view of the future of marketing
Low Lai Chow
Marketing has rapidly evolved into a different beast due to the rise of digital media. And while speaking at the Festival of Asian Marketing Effectiveness 2013 in Shanghai, Ajay Kaul, Lenovo’s executive director, global brand communications and marketing analytics, argued the consumer has become a new kind of animal, too.
“Consumers and customers have changed. They used to be like dogs. Dogs are very friendly, they do what you tell them, they do exactly what you ask them to do. They are very passive and...