Why brand audiences are key to 'lean marketing' in a digital age
Joel RubinsonRubinson Partners
The ancient Greeks believed in something called "the aether" which continuously connected the moon, the stars, and planets. Two millennia later we see that the Greeks gave us the framework for modern life: digital media is the aether that connects brands, retailers, individual consumers, media companies, even our glasses, running shoes, home thermostats, Citi-bikes, and eventually our refrigerators and shopping lists to one another. It is the Internet of Things, and in the foreseeable future, it will become the Internet of Everything…the hyperconnected age....