How should TV and social media be used to maximum effect?
This essay was shortlisted for the Admap Prize 2017.
For more information and to read the winners visit the Prize page.
Marketing Category: FMCG
The Oxford English Dictionarydefines an ecosystem as 'a complex network or interconnected system'. In the digital age, this is what marketers need to create if they are going to deliver the most effective marketing for our Hero, Hub Hygiene current times. A mutually supporting network of channels with a clear role to play in fuelling the brand's growth over the...