In October 2018, an Association of National Advertisers survey revealed that 78 percent of brand marketers had some form of in-house operation, compared to just 58 percent in 2013. The report, The Continued Rise of In-House Agencies, claimed that close to 60% of advertising assignments are now being handled by in-house agencies.
It’s a trend that was echoed in Dollar Shave Club ECD Matt Knapp’s presentation at June’s Mumbrella360, in which he detailed a laundry list of benefits with the in-house model. Knapp moved to the US-based online grooming company in 2015, after several years in art director...