Why going in-house might kill your agency career (and why that’s a good thing)

Joining an in-house team can offer creative minds the freedom they need to solve problems and do good work, according to Dollar Shave Club ECD and ex-agency veteran Matt Knapp.

In October 2018, an Association of National Advertisers survey revealed that 78 percent of brand marketers had some form of in-house operation, compared to just 58 percent in 2013. The report, The Continued Rise of In-House Agencies, claimed that close to 60% of advertising assignments are now being handled by in-house agencies.

It’s a trend that was echoed in Dollar Shave Club ECD Matt Knapp’s presentation at June’s Mumbrella360, in which he detailed a laundry list of benefits with the in-house model. Knapp moved to the US-based online grooming company in 2015, after several years in art director...

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