Why brands matter

The term ‘brand’ is used differently by different people to encompass a relatively broad range of assets.
  • Understanding and using brands effectively within business can provide faster growth, unlock shareholder value and allow for a sustainable future.
  • Brands tend to bring stability in returns and outsized growth in comparison to competitors.
  • Brands allow consumers to quickly identify the products they like and differentiate between them on the shelves.
  • Diversity and Inclusion (D&I) is an increasingly important lever of brand strength and brands need to design clear D&I policies, implement them consistently, monitor their adoption, communicate them effectively and report the impact of their initiatives....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands