Who's afraid of opinion polls? A live case study of spin and rhetoric; what happens when some love and others hate the numbers

This paper outlines the political opinion poll conducted in Fiji by Australian international policy think-tank, the Lowy Institute.

Who's afraid of opinion polls? A live case study of spin and rhetoric; what happens when some love and others hate the numbers

Caz Tebbutt and Jenny Hayward-JonesTebbutt Research, Fiji and Lowy Institute for International Policy, Australia

Introduction

We all want to be noticed; some of the time anyway – but the glare of the spotlight burns brightly.

What if you conducted a public opinion poll that generated more than 100 items of press coverage and drew comment from several Prime Ministers? What if academics, NGOs and blogs were writing about it? What if the topic tugged...

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