Whisper: Touch the pickle
Rajat Mendhi
Campaign details
Brand owner: Procter & Gamble IndiaLead agency: BBDO IndiaContributing agency: Madison PR, MediaCom, Quasar Media and EncompassBrand: WhisperCountry: IndiaIndustry: Feminine hygiene, Toiletries and cosmetics marketChannels used: Earned media, buzz, Events and experiential, Magazines - consumer, Newspapers, Online video, Print - general, unspecified, Product sampling, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how feminine hygiene brand Whisper modernized its image by encouraging Indians to overcome...