When the Fun Stops, Stop

When The Fun Stops, Stop was the UK's first industry-wide campaign to educate people on gambling responsibly.

Campaign details

Brand: When The Fun Stops, StopAgency: The Corner London

Summary

How do you talk to people who don't want to hear from you?

At precisely the moment when they least want your message?

In a way that will satisfy CEOs of rival businesses, charities, MPs and a cynical public?

When your problem is complex, but you've got just 20% of a poster to work with?

In a way that can work for years?

This is the story of the UK's first ever industry-wide responsible gambling campaign.

A campaign John Humphrys on Radio 4 had decried...

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