What marketers should know about machine learning

This article examines what marketers need to know before they can begin implementing machine-learned customer journeys through the use of technologies such as the newly affordable AI - a transformation that promises significant rewards, especially where programmatic and native ads are concerned.

A machine learning solution

Ian LiddicoatZenith Optimedia

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

The advent of affordable AI technologies capable of delivering the Holy Grail of personalisation, including machine-learned customer journeys, represents a far-reaching transformation for marketing, advertising and media, and promises significant rewards. This article examines the requirements, techniques and principles involved, particularly concerning programmatic and native ads.

Much has been written in recent months about the increasing use of artificial intelligence (AI) in a variety of industries and business applications, but it is a...

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