What marketers can learn from the Consumer Electronics Show 2014
Sarah Shearman
As the relationship between brands, consumers and technology grows ever more complex, the Consumer Electronics Show (CES) – held every January in Las Vegas – has rapidly emerged as a fixture on the marketing calendar.
Following CES 2014, five executives from across the communications industry shared their takeaway insights with Warc.
Jason Whiting, managing director, client services, Huge
Everything at CES this year seemed to boast a curved screen. TV makers touted a better viewing experience and a broader sweet spot for watching HD content,...