What marketers can learn from CES 2015

This article highlights insights into emerging technology from communications industry executives and the significance for marketers.

What marketers can learn from CES 2015

Stephen WhitesideWarc

As the Consumer Electronics Show (CES) – held every January in Las Vegas – cements its place as a fixture on the annual marketing calendar, a growing number of major brands and agencies are now attending to learn about the hottest emerging tech.

Following CES 2015, several executives from across the communications industry shared their takeaway insights with Warc.

Paul Schoknecht, senior partner/director of engagement, JWT Atlanta

For me, attending CES is the perfect way to start the New Year: it's a sensory overload experience of the latest and greatest...

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