What is the future of strategy? Views from Ogilvy, PHD and Blippar
Joseph CliftWarc
What is the future of strategy? In the marketing industry, this is a live – and much argued-about – question, as could be seen in a (packed) session on the topic organized by Warc and held at the Cannes Lions International Festival of Creativity.
A panel including planning legend Paul Feldwick, Ben Richards (Worldwide Chief Strategy Officer, Ogilvy & Mather), Mark Holden (Worldwide Strategy and Planning Director, PHD Media), Omaid Hiwaizi (President of Global Marketing, Blippar) and Dheeraj Sinha (Chief Strategy Officer South & South...