What does the future of personalisation look like?
The traditional model of personalisation is rooted in the corner shop model of the 1950s and 1960s. Successful personalisation in the digital age is much more complex. Pamela Bath navigates the maze of personalisation and confronts the barriers to achieving it on a consistent basis
Nowadays, there areso many varying interpretations of personalisation. Is it about hitting all your customer touchpoints in a meaningful way, joining your communications strategy into your digital ad targeting, or is it simply about personalising communications? Is it about creating...