What About Senior Consumers?
Marta BelmonteInPulse, Synovate, Spain
Marta de la CruzQualitative Research, Synovate, Spain
INTRODUCTION
First, it is important to explain one of the main findings gathered through this research and that has confirmed some existing data for this segment. The term seniors is simply a concept used to define a group of people over the age of 65 years who no longer feel comfortable with the term “old person” nor with the so-called term “third generation”. Today, people are still young at 65. Today's image of the “grandfather” has drastically changed.
“I like to...