What about senior consumers?

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups.

What About Senior Consumers?

Marta BelmonteInPulse, Synovate, Spain

Marta de la CruzQualitative Research, Synovate, Spain

INTRODUCTION

First, it is important to explain one of the main findings gathered through this research and that has confirmed some existing data for this segment. The term seniors is simply a concept used to define a group of people over the age of 65 years who no longer feel comfortable with the term “old person” nor with the so-called term “third generation”. Today, people are still young at 65. Today's image of the “grandfather” has drastically changed.

“I like to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands