Westfield dissects 'Pinterest Unplugged': Bringing a human touch to the digital world
Barbara Messer
In the US, Westfield attracts around 400 million visitors to its shopping centres annually. In Australia, that number jumps to around 500 million visitors annually – which means every Australian visits a Westfield mall about twice per month.
Whilst Australians are far more familiar with the Westfield brand than Americans, it is gradually becoming a household name in the US thanks to Westfield's belief that shopping destinations should provide experiences, not just wares.
At the ADMA Forum, held in Sydney in July 2014, Westfield...