We’re in it together! How a syndicated solution allowed pharma to understand the impact of COVID-19 on clinical practice

Instar, a global healthcare research agency, devised a research programme to minimise the market research burden for healthcare professionals while providing a consistent approach to tracking trends over time.

Summary

The COVID-19 pandemic has fundamentally changed the healthcare industry, with many pharmaceutical companies limiting their activities with healthcare professionals to allow them to focus on patient care. Yet given restricted traditional communication with physicians, identifying and tracking the support needs of healthcare professionals and their patients has never been more important!

As a dedicated healthcare agency, Instar took a proactive approach in developing a research program that would first gauge willingness to participate in market research, then track COVID-19 attitudes and behaviours via a syndicated multi-wave survey. This unique solution would provide clear and actionable insights over time, whilst...

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