Campaign details
Brand: WeisBrand owner: UnileverAgency: PHD AustraliaCountry: AustraliaIndustries: Dairy products, fats, oilsMedia channels: Competitions & contests, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Radio & audio, Social media, Sponsorship - media, TelevisionBudget: 500k - 1 million
Executive summary
Weis is an iconic Australian ice-cream brand founded in Toowoomba, Queensland, in 1957. While Weis was purchased by Unilever in 2017, its previous owners had done a strong job of establishing a passion for quality ingredients in its products with little above-the-line (ATL) spend. This...