Weetabix Chocolate

Weetabix launched Weetabix Chocolate in the UK with this campaign, which provides an example of successful NPD in the FMCG sector.

Weetabix Chocolate

Agency: Springetts Brand Design Consultants LimitedClient: Weetabix Food Company LimitedCategory: Packaging, Branded - Food

Executive summary

Launched in July 2010, Chocolate Weetabix has become the most successful launch of a brand extension from the Weetabix Food Company.

Beating all its targets is a major achievement as NPD success within in FMCG is rare; it is only through creating strategies that connect with consumers' lives that brands succeed. It is particularly hard within cereals where new product innovation is taking place all the time, making it hard for consumers to relate to new launches....

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