Agency: DDB London | Author: Alex Huzzey |
Weedol – Looking on the Bright Side of Death
INTRODUCTION
Weedkiller advertising has typically been utterly rational, simply a matter of pointing out how well the product works. In the case of Weedol, this presented us with a problem, in that our competitors' efficacy claims were far more impressive. We therefore had to find a emotionally engaging way of presenting the claims of the brand.
The problem was, conventional thinking told us that people hated weedkillers and weedkilling. Killing weeds was a messy and tedious chore which involved sloshing toxic chemicals over...