Weedol - Looking on the Bright Side of Death

TV campaign for Weedol weedkiller, based on the insight that for gardeners, zapping weeds (which they hate) is enjoyable.
Agency: DDB LondonAuthor: Alex Huzzey

Weedol – Looking on the Bright Side of Death

INTRODUCTION

Weedkiller advertising has typically been utterly rational, simply a matter of pointing out how well the product works. In the case of Weedol, this presented us with a problem, in that our competitors' efficacy claims were far more impressive. We therefore had to find a emotionally engaging way of presenting the claims of the brand.

The problem was, conventional thinking told us that people hated weedkillers and weedkilling. Killing weeds was a messy and tedious chore which involved sloshing toxic chemicals over...

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