Web Portals and Online Communities (Emerging Industry Overview)

This paper provides an overview of the web portals and online communities industry, primarily in the United States.

Emerging Industry Overview: Web Portals and Online Communities

Industry Snapshot

Often considered synonymous with "search engines," Web portals are actually far broader, though most include search engines in their arsenals. Although Web portals fulfill several different functions, at their most basic, they act as a sort of gateway to the World Wide Web, providing a starting point through which users can choose the direction in which they wish to go with the aid of the portal's extensive categorization and search engines. In addition, they provide original content, such as news and business headlines, online communities, private e-mail services, and shopping...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands