Web Surveys. Revolutionising the Survey Industry or (Only) Enriching its Spectrum?

Self-selected surveys on the Web are extremely cost-attractive, however, they lack a valid statistical inference.

Web Surveys: Revolutionising the Survey Industry or (only) Enriching its Spectrum?

Zenel Batagelj CATI Center and Vasja Vehovar University of Ljubljana,  Slovenia.

INTRODUCTION

By the term Web surveys we understand self administrated questionnaires which respondents interactively answer on the WWW (World Wide Web). The history of these surveys reaches back only a few years, however from a technical point of view they have already reached a relatively mature stage. Today, Web surveys enable the inclusion of all key features of computer assisted survey information collection (CASIC) and a wide range of computer software...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands