Waze Order Ahead, featuring Dunkin' Donuts on the go mobile ordering

This case study explains how Waze, a traffic and navigation app, partnered with Dunkin' Donuts, a donut and coffeehouse company, to save consumers time on the road.

Campaign details

Brand: Dunkin' DonutsLead agency: Trilia MediaRegion: NA

Objectives

Waze and Dunkin' Donuts partnered to save consumers time both on the road and in line by connecting the Dunkin' Donuts' On The Go Mobile Ordering system to Waze. Before hitting the road, drivers need only to search their preferred DD location within Waze and tap the Order Ahead button to launch the Dunkin Donuts in-app ordering experience for that store. Waze Order Ahead is one example of how the navigation app can personalize the driving experience for its users while creating a new opportunity...

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