Watchfinder: The right watch ad at the right time
Agency: Merkle | Periscopix
The brief was simple - introduce new users to the Watchfinder brand, capitalise on the influx of sessions on site, and achieve a positive return of investment. This was to be achieved in two phases - raising awareness and capturing demand, encouraging users to convert via PPC.
Strategy
PPC is a fantastic channel for direct response for Watchfinder, but to expand reach, it was clear attention needed to turn to the awareness phase.
The campaign had to increase the number of new users to site and identify...