Watchfinder: The right watch ad at the right time

This case study explains how Watchfinder, a company that buys and sells luxury watches, used programmatic channels to attract new users and increase purchases in the UK.

Watchfinder: The right watch ad at the right time

Agency: Merkle | Periscopix

The brief was simple - introduce new users to the Watchfinder brand, capitalise on the influx of sessions on site, and achieve a positive return of investment. This was to be achieved in two phases - raising awareness and capturing demand, encouraging users to convert via PPC.

Strategy

PPC is a fantastic channel for direct response for Watchfinder, but to expand reach, it was clear attention needed to turn to the awareness phase.

The campaign had to increase the number of new users to site and identify...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands