Warc's Toolkit: How did we do in 2012?

This article revisits the 10 challenges facing brands that were outlined in Warc's 2012 Toolkit, and discusses how they have played out over the past 12 months.

Warc's Toolkit: How did we do in 2012?

David Tiltman Warc

At the beginning of last year, Warc launched its 2012 Toolkit, a guide to new thinking and best practice around the world. In the report, we looked at 10 challenges that we thought brands would face in 2012, and suggested ways they could respond.

So how did we do? In this article we run through each of last year's themes and see how they have played out in the past 12 months.

1. Consumers: The new middle-classes

What we said:"Parallel trends at opposite...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands