Warc Briefing: Social media

This briefing offers an overview of the history, theories and key trends related to Social Media. It gives a short summary of the development of social media as reflected in the rise of Facebook, YouTube and Twitter.

Warc Briefing: Social media

Definition: Social media is the use of internet-based applications to facilitate conversations and content creation by consumers.

Key facts

  • If Facebook – the world's largest online social network, with 400m active users – was a country, it would be the world's third-largesti.
  • The National Equality March in the US was able to mobilize 200,000 participants through social media at roughly 15% of a typical campaign costii.
  • Dell claimed to have generated $3m in 2009 through promotions conducted exclusively on its official presence on micro-blogging site Twitteriii....

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