Warc Briefing: Social media
Definition: Social media is the use of internet-based applications to facilitate conversations and content creation by consumers.
Key facts
- If Facebook – the world's largest online social network, with 400m active users – was a country, it would be the world's third-largesti.
- The National Equality March in the US was able to mobilize 200,000 participants through social media at roughly 15% of a typical campaign costii.
- Dell claimed to have generated $3m in 2009 through promotions conducted exclusively on its official presence on micro-blogging site Twitteriii....