WARC Advertising Research

Merry Baskin

Merry Baskin, of Baskin Shark, reports from WARC's Advertising Research Conference, held in London, October 17 2007.

WARC Advertising Research

Merry Baskin

Engagement, emotion and co-creationMerry Baskin17 October 2007

The problem with a conference blog is that in order for it to be timely, it tends to be an instantaneous download of your notes rather than a more considered reflection or analysis of what you heard, saw and thought during the day. That said, here's an attempt at a summary of the key bits that I took away from the event and what I might do with them.

ENGAGEMENT

The overarching theme was consumer engagement, and certainly many of the delegates I spoke to were...

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