WARC 100: Long-term results (2014-2015)

This article summarises the results of the Warc 100, which combines the winners' data for top effectiveness and strategy awards over 2014 and 2015 to get rankings of the world's top campaigns and companies.
  • The top campaign is Real Beauty Sketches, a global campaign for Dove, the Unilever-owned toiletries brand.
  • The top creative agency is AMV BBDO in London, the top agency network is BBDO Worldwide and the best holding company is WPP.
  • Top brand and advertiser respectively are Coca-Cola and Unilever.
  • Along with the rankings, the report contains commentary on the results and mini case studies for the top 10 campaigns....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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