WARC 100: Central & South America Regional Rankings

Joseph Clift

This article summarises the results from the Central & South America region for the 2015 Warc 100, which ranks the world's best marketing campaigns based on performance in effectiveness and strategy competitions.
  • Overall, the Central & South America region had seven campaigns ranked in the global top 100 this year, down from 18 in 2014.
  • However, the top-ranked campaign for this year, 'Real Beauty Sketches', in 2nd place globally, is the region's highest ever placement.
  • Brazil was the top-ranked nation in the region, with both the top two ranked campaigns and the top three ranked creative agencies.
  • Colombia was next, with four of its agencies ranked in the regional top 10, while campaigns from Peru also did notably well in 2015.
  • Foreign-owned brands and advertisers dominated the Central...

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