What’s working in online video

Global strategies, campaign updates and trends in the use of online video.
  • Brands are leveraging customer data to deliver targeted online videos and personalised messages.
  • Branded online video content is increasingly being used to maintain brand affinity and engagement.
  • 360-degree immersive video allows consumers to seamlessly and conveniently experience products....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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