What’s working in magazines

Global strategies, campaign updates and trends in the magazines.
  • Innovative magazine activations and experiential integrations are being used by brands to increase target audience reach.
  • Shaving brand Gilette regained relevance among new dads in Israel with sensory ads in men's magazines.
  • Owned magazine content is also being successfully adopted by brands as an awareness vehicle.
  • O2 built awareness for its fair pricing message with a marketing takeover of the National Day of Freedom in Czech Republic and Slovakia....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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