What's working in energy drinks

Global strategies, campaign updates and trends in the energy drinks category.
  • Influencers, celebrities and athlete tie-ins remain effective tools for energy drinks brands but some brands, such as PepsiCo and V Energy, are looking to challenge the norms.
  • Red Bull localized Facebook content to reach young Indian consumers, showing how energy drink brands need to move fast to keep up with youth culture in emerging markets....

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