What’s working in diversity and inclusion 2022

Global strategies, campaign updates and trends in diversity and inclusion.
  • More than two-fifths of consumers (44%) feel they are not fully represented by the people they see in adverts, but representation must be thoughtful and positive.
  • Responsible media investment should actively champion diverse coverage, and inclusive campaigns should consider the cultural values, beliefs and local nuances of every market, and avoid appropriating a movement or an under-represented community.
  • Brands also need to ensure their keyword blocklists are not prejudicial or discriminatory in nature; verification partners can help with this.
  • Increasing diversity of all kinds in marketing teams and management roles is important to increase cultural agility....

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