What's working in content marketing

Global strategies, campaign updates and trends in content marketing.
  • Humour is an effective content strategy, which not only helps marketers create fun and entertaining content, but also builds communities, drives engagement and creates conversion opportunities – for example, Whiskas took a humorous approach to cat videos, which led to more sales in the UK, Russia and Germany.
  • Content from an independent and trusted voice can also boost brand messaging, a strategy Age UK used to increase donations by collaborating with an established TV programme....

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