What's working in AR & VR 2021

Global strategies, campaign updates and trends in AR & VR.
  • VR can help to drive employee recruitment, showing prospects the real life experiences of the role and B2B marketers can use AR and VR tools to demonstrate products during times of travel restrictions.
  • AR is evolving from novelty activations to practical applications and value-add experiences and the best augmented experiences create a rush of emotion and a personal connection with a brand.
  • Marketers interested in exploring ‘metaverse’ worlds must learn from the brand safety pitfalls of social media platforms.
  • Virtual tours can help brands to make authentic connections with their customers as an academic study found that experiencing tourist destinations...

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