WARC Webinar: What can we learn from the world's smartest campaigns?

This webinar explores the strategies found in the Warc 100, a ranking index of the world's smartest campaigns based on their performance in effectiveness and strategy competitions.

Warc Webinar: What can we learn from the world's smartest campaigns?

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Presented by:

David Tiltman: (Head of Content, Warc)

Related content

  • Warc 100: The 100 smartest marketing campaigns in the world
  • Planning a 'Legendary Journey', Martin Weigel, Warc Blog, July 2014
  • The insight behind 'My Blood is Red and Black', Marcello Magalhaes, Warc Blog, July 2014
  • The thinking behind the Overstay Checkout, Lach Hall, Warc Blog, July 2014
  • More Warc webinars...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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