WARC Webinar: How to be rational about the emotional

Nick Southgate, Mark Earls, David Penn and Phil Barden

This webinar explores the rational arguments for using implicit, emotional and social research.

Warc Webinar: Advertising Research - How to be rational about the emotional

Presented by:

Nick Southgate, Consultant

Mark Earls, Author of Herd

David Penn, MD, Conquest Research

Phil Barden, MD, Decode Marketing

Related content

  • Warc Advertising Research 2013: Researching the implicit memory, Brian Carruthers, Event Reports, Advertising Research, September 2013
  • Researching implicit memory: Get to the truth, Nichola Kent-Lemon, Admap, May 2013
  • Researching implicit memory: The quest for research precision, Ali Perry and Phil Sutcliffe, Admap, May 2013
  • Researching implicit memory: Deep dive through trance, Lisa...

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