Does brand matter in digital commerce?
Mudit Jaju, Global Head of e-commerce, Wavemaker
Gabey Goh, Asia Editor, WARC
Looks at the role brand plays in digital purchase journeys and whether brand managers need to change their approaches.
How do you balance brand-building and performance for online sales?
Dr Grace Kite, Founder, Magic Numbers
Harry Davison, Head of UK Marketing Science, Facebook
David Tiltman, VP Content, WARC
Does the advice to balance brand and performance marketing still hold for brands selling online? This webinar looks at the evidence to date, and how changes in the media market lead to new considerations....