Warc's Toolkit: How did we do in 2012?
David Tiltman Warc
At the beginning of last year, Warc launched its 2012 Toolkit, a guide to new thinking and best practice around the world. In the report, we looked at 10 challenges that we thought brands would face in 2012, and suggested ways they could respond.
So how did we do? In this article we run through each of last year's themes and see how they have played out in the past 12 months.
1. Consumers: The new middle-classes
What we said:"Parallel trends at opposite...