Warc Media Trends Snapshot: Short-form Video – How short, shareable video could disrupt digital advertising

Short videos, uploaded via mobile apps and distributed on social media, have captured marketers’ attention.
The 2013 release of Vine, a video-sharing app owned by Twitter, has met with success, capturing the imagination of journalists, creatives and advertisers alike. This "pull" format of online video is potentially more engaging than other digital formats - and Twitter-style ad features for Vine could attract extra adspend in future. This Snapshot includes examples of brands ahead of the curve....

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