Warc Consumer Trends Snapshot: Emerging Adulthood - The extended new life stage that insights teams must investigate

A Warc Trends Snapshot on the Emerging Adulthood life stage, which is young (18 to 25-year-olds), and is characterised by a search for identity, meaningful work and a true "soul mate" which, together with widespread further education, delays marriage and parenthood into late-20s or beyond.
The growth of this cohort has been encouraged by the financial crisis, which has limited job prospects for the young. This Warc Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands