Trends Snapshot: Artificial intelligence

This article discusses artificial intelligence (AI), or "machine learning", and its implications for marketing.

Trends Snapshot: Artificial intelligence

Stephen WhitesideWarc

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Knorr, Singapore Airlines and Mattel

  • What it means for brands: expert insight from Michael Florence of PHD and Jonny Tooze of Lab

  • What can we expect: where this trend might lead

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

Artificial intelligence (AI) was once the sole preserve of science-fiction movies like The Terminator, The Matrix...

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