Trend Snapshot: Buy Buttons

This article discusses 'buy buttons', which are spreading rapidly across websites and mobile apps, and making it easier for people to buy products.

Trend Snapshot: Buy Buttons

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from Apple, Mondelez International and Macy's
  • What it means for brands: expert insight from Danielle Bailey of L2, Adam Padilla of BrandFire and Andy Radovic of Maxus
  • What can we expect: where this trend might lead
  • Next steps: how to get involved
  • Further reading: where to find more on this subject

Trend overview

Buy buttons are spreading rapidly across websites and mobile apps, giving consumers the chance to acquire products directly...

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