Why it matters
The big question is just how much of our current behaviour, thanks to efforts to contain COVID-19, will become permanant. Marketers in India will need to keep a close eye on how mindsets are evolving in order to strategise future plans effectively.
Takeaways
- With people spending more quality family time (the return of ‘hum aapke hai’ days) and turning to nostalgia for comfort, it is important for brands to reflect this emotion.
- The need of the hour is to stay safe and maintain immunity, brands that facilitate this are likely to climb up the consideration set.
- People...